Who I Work With
Founders and SMEs who want commercial clarity, repeatable growth, and a business that isn't dependent on the founder to keep momentum going.
What I Do
I work with ambitious founders, startups and SMEs who are serious about building reliable revenue and putting the right commercial structure in place to support growth.
Most are already generating revenue but feel constrained by inefficient sales processes, unclear priorities, or too much reliance on the founder to keep things moving.
If that sounds like where you are now, what I do - commercial leadership - is built to help you navigate this stage effectively and efficiently.
This works best when you:
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Are a founder or leader focused on commercial growth
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Know your business has more potential than current results reflect
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Are ready to invest in systems, structure, and capability
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Want sales to be less reactive and more predictable
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Value learning, consistency, and refinement over quick fixes
Typical Clients Include
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Pre-seed, seed, and angel-stage startups
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Founder-led and owner-managed SMEs
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Businesses scaling within or into the UK market
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English-speaking founders based in Spain
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Teams preparing for their next stage of growth
What People Say
"Her business development skills, underpinned by her communication, people, and stakeholder management expertise, are exceptional and inspirational."
- Sheila Hogan, Biscuit Tin